Cable Operators Association Expects Pemra Crackdown on OTT Platforms in Pakistan

Cable Operators Association Foresees Pemra Crackdown on OTT Platforms in Pakistan

 Islamabad, June 22, 2023: The Cable Operators Association of Pakistan, led by Chairman Khalid Arain, has recently expressed its anticipation of an upcoming crackdown by the Pakistan Electronic Media Regulatory Authority (Pemra) against over-the-top (OTT) platforms, including popular services like Netflix. Arain revealed that a productive discussion took place between the association and senior Pemra officials, where the concerns of cable operators were raised.

Highlighting the predicament faced by cable operators, Arain emphasized that they operate within certain restrictions, unable to broadcast several channels. On the other hand, OTT platforms enjoy greater freedom to showcase renowned channels. OTT platforms utilize internet technology to deliver content to viewers.

Arain stated that the Cable Operators Association had requested Pemra to regulate cable operators providing both internet and cable services. He further announced that Pemra had addressed the demands of the cable operators, assuring them that a committee would be established to grant licenses to cable operators and initiate a crackdown on OTT platforms after the conclusion of Eidul Azha, a Muslim religious festival.

Furthermore, Arain appealed for the removal of taxes on the cable sector, drawing a parallel with the solar power industry and arguing for similar tax relaxation for cable operators. However, he did not provide a detailed rationale for this particular demand.

Another issue raised by Arain pertained to the collection of the Local Loop license fee by the Pakistan Telecommunication Authority (PTA) from cable operators in US dollars, while subscribers pay cable operators in the local currency. Arain deemed this arrangement unfair due to the prevailing exchange rate between the Pakistani rupee and the US dollar.

Responding to these concerns, Pemra issued a statement confirming the formation of committees to ensure that web TVs and OTT services are encompassed within the scope of broadcast media services. This move demonstrates Pemra's commitment to adapting its regulatory framework to address the evolving media landscape.

The expected crackdown on OTT platforms by Pemra raises questions about the future of content distribution and consumption in Pakistan. As the popularity of streaming services continues to grow worldwide, it remains to be seen how Pemra's actions will shape the landscape of the country's media industry and the viewing habits of Pakistani audiences.

In conclusion, the Cable Operators Association of Pakistan, represented by Chairman Khalid Arain, has conveyed its expectation of a forthcoming crackdown on OTT platforms by Pemra following Eidul Azha. The association's concerns regarding the disparity in broadcasting restrictions between cable operators and OTT platforms have been acknowledged by Pemra, leading to the formation of a committee to address the issue. The association has also raised concerns regarding taxation and the exchange rate for the cable sector. Pemra, in response, has established committees to ensure the inclusion of web TVs and OTT services within the purview of broadcast media services. The outcome of these developments will likely have a significant impact on the media landscape in Pakistan.